In 1971 he debuted the first ‘Juste un Clou’ bracelet for Cartier. The name itself is French for ‘Just a Nail’, but this was not just any design. The idea that something so industrial and ordinary could be converted into something so sleek and sexy for both men and women was revolutionary for its time. ‘Juste un Clou’ was a distinction from the bold looks of the past, making his minimalist jewelry relatable and fashionable.
The hardware design was a sensation and became an icon for Cartier. The ‘Juste un Clou' has since been recreated in an array of variations, including yellow and rose gold, and decadent all diamond bracelets, rings, necklaces, earrings, and more. To this day, the ‘Juste un Clou’ is one of the most highly coveted collections by jewelry enthusiasts around the world - a testament to the extraordinary vision of Aldo Cipullo and Cartier over 50 years ago.