BEN BRIDGE JEWELER AND CIRCA ESTABLISH EXCLUSIVE PARTNERSHIP

04/09/2013

NEW YORK, NY

 Berkshire Hathaway Company Recognizes Value In Offering
CIRCA’s Jewelry Buying Services Company-Wide

Ben Bridge Jeweler a Berkshire Hathaway company and CIRCA the leading international buyer of jewelry, diamonds and watches, today announced an exclusive partnership to offer CIRCA’s jewelry buying expertise and services to its clients at 64 Ben Bridge locations nationwide through CIRCA’s Authorized Purchasing Agent Program.

Through the partnership, Ben Bridge clients can now access CIRCA’s expertise — through in-store buying events and the year-round mail-in program. This year, CIRCA will host more than 10 in-store buying events at Ben Bridge locations nationwide. At the buying events, CIRCA expert buyers meet with Ben Bridge clients to evaluate every piece of jewelry and present an immediate offer and payment or an incentivized store credit. Additionally, all Ben Bridge locations will offer access to CIRCA’s year-round mail-in program, which offers a direct line to CIRCA’s revered expertise at all times. CIRCA manages the key logistics of this program that includes both insurance and shipping coverage.

“This partnership is an important addition to the services we offer our customers,” said Marc Bridge, Vice President of Marketing. “For over 100 years, we have built lasting relationships with our customers in a desire to be their “Personal Jeweler”. Working with CIRCA, we can expand the services we offer our customers who are looking to transform no-longer-worn jewelry into a new or upgraded piece. Until now, there has not been a resource we have felt comfortable offering to our clientele and we look forward to this exciting new chapter of our business.”

CIRCA’s Acting CEO Mary L. Forté added that the initiative is a critical leap forward for CIRCA’s Authorized Purchasing Agent Program, doubling the amount of retail locations where CIRCA’s expert buying services are available.

“Ben Bridge is one of the most established and trusted jewelers in the industry and this exclusive partnership recognizes our value proposition,” she said. “This model creates a win-win scenario — we match our buying expertise with their selling expertise and shared passion for impeccable client service, creating a partnership that has a proven track record of increasing jewelry sales while providing a value added service for clients to dispose of their unwanted jewelry.”

About Ben Bridge:

Ben Bridge Jeweler (www.benbridge.com) was founded in Seattle, Washington in 1912 on a simple promise: to offer the finest jewelry, best selection, and friendly, knowledgeable service. Family-run for five generations, Ben Bridge operates more than 64 retail stores in 11 states including Alaska, Arizona, California, Colorado, Hawaii, Minnesota, Nevada, New Mexico, Oregon, Texas, and Washington. In 2012, the American Gem Society awarded the Bridge family with a Lifetime Achievement Award in honor of their significant contributions to the jewelry industry.

About CIRCA:

Established in 2001, CIRCA is the leading international buyer of jewelry, diamonds and watches, with more than 100 associates and 10 offices worldwide including New York, Chicago, Beverly Hills, Barcelona, Geneva and Hong Kong. CIRCA has redefined the experience of selling one’s jewelry with its renowned expertise, discreet service, best value and immediate payment. CIRCA’s Authorized Purchasing Agent Program extends the company’s buying services to an invite-only network of established regional jewelry retailers through buying events and a mail-in program. CIRCA Solutions provides manufacturers, distributors and retailers specializing in luxury jewelry and watches with inventory solutions, while CIRCA Casino offers specialized buying events and unique VIP incentive programs for premier casinos. For more information, please visit www.circajewels.com or call 877-876-5493.

About CIRCA’s Authorized Purchasing Agent Program:

With the addition of Ben Bridge, CIRCA’s Authorized Purchasing Agent Program, which began in 2009 has grown to include 120 distinguished American Gem Society accredited jewelers in over 100 cities nationwide. CIRCA utilizes its unparalleled reputation in the industry, A+ certification with the Better Business Bureau and a discerning selection process to align themselves with top retailers across the country. Jewelers are required to complete an extensive screening process to become an Authorized Purchasing Agent. Applications are reviewed and hand selected by CIRCA’s expert committee on a quarterly basis, with 15 percent of qualified retailers accepted each year from the applicant pool. Interested applicants should carry luxury and name brand inventory and most importantly, possess a supreme industry-wide reputation for customer service. For more information, please call 877-876-5493.