CIRCA OPENS BEVERLY HILLS OFFICE

05/21/2013

BEVERLY HILLS, CA

 Leading International Jewelry Buyer Expands Presence To Meet Increased Demand

CIRCA, the leading international jewelry buyer, today announced the opening of its first private office in the prestigious Beverly Hills area. Located at 9696 Wilshire Boulevard, Suite 200, CIRCA’s Beverly Hills office is led by Director Wes Carroll, an expert gemologist with more than 25 years of experience in the luxury jewelry industry.

Established in 2001 to address the growing demand of consumers looking to sell the jewelry they no longer wear, CIRCA has since redefined the experience of selling jewelry and has become the world’s most trusted resource with offices located on three continents and a team of nearly 100. Beverly Hills marks the 11th office for the privately owned company; with additional locations anticipated to open this year in major jewelry markets both domestically and abroad.

The nearly 4,000-square-foot Beverly Hills space will evoke the same sophisticated and discreet environment for which CIRCA’s offices are known. With four buying rooms, the footprint will make the office the company’s second largest worldwide.

“Beverly Hills is an important addition to the growing family of CIRCA offices,” Carroll said. “Beverly Hills is home to some of the world’s most sophisticated consumers and we’re thrilled to bring our services and expertise to the area.”

The CIRCA Experience

Each day, CIRCA jewelry experts evaluate and purchase more than 400 pieces of jewelry at its 11 private offices, ranging from a simple gold chain or Rolex watch to an entire estate of rare jewels — no item is too large or too small. CIRCA offers a superior experience for consumers to sell the jewelry they no longer wear that’s convenient, comfortable and discreet. Clients make a private appointment to have each piece of jewelry evaluated by CIRCA’s expert buyers. If the offer is accepted, payment is issued immediately. Given the volume of transactions and buyer expertise, CIRCA can offer its clients the best value. Unlike traditional auction houses, CIRCA does not charge a commission or fees for insurance, photography and shipping, nor place restrictions on the items being offered.

Client Profile

While CIRCA caters to a diverse clientele, 65 percent are women over the age of 40, and the typical transaction consists of three or more pieces with a total value of $10,000 to $25,000. CIRCA’s clients understand there is no longer a stigma in selling the jewelry they no longer wear, and realize it’s more valuable to move on to new opportunities.

A Growing National Trend

Growing demand for CIRCA’s jewelry buying services stems from a change in consumer behavior in recent years. In the past, the sale of jewelry was associated with debt, death or divorce. CIRCA has built its success on a new philosophy: A diamond may last forever, but there’s no reason to keep it that long.

In fact, there are many reasons for someone to part with jewels or watches, besides the three “D-words”:

• Inherited a brooch that is out of fashion from 20 years ago

• Purchased or received a necklace that no longer suits one’s personal style

• Looking to bequeath items, but the benefactors are not interested in the jewelry

• Jewels are sitting in a safe and no longer worn

• Gold has increased its value, and now is a good time to profit

• Settling an estate of jewelry assets

“There is no longer a stigma when it comes to selling jewelry,” said CIRCA co-founder Jeffrey Singer. “Savvy consumers now appreciate the financial and practical rewards of selling unwanted, unworn or outdated jewels and watches. CIRCA’s international network, personalized service and expert buyers have helped demystify the jewelry-selling process. The majority of our clients are women selling jewelry not because they need to, but because they choose to sell. Rather than lock away old-fashioned brooches, dated pendants or items that no longer match their lifestyle, these women see value in selling their jewelry and creating new opportunities.”

Community Commitment

Since its inception, philanthropy has been integral to CIRCA’s culture and growth. The CIRCA team works to make a difference in the communities where they live and work with a special emphasis on women and children’s health and wellness, arts and culture, education and environmental sustainability. CIRCA is committed to raising awareness about the value of recycling no-longer-worn jewelry and the positive environmental impact that results. CIRCA works with select international jewelry and watch specialists to recirculate the unworn jewelry it purchases from consumers back into the marketplace for another to wear and enjoy.

About CIRCA:

Established in 2001, CIRCA is the leading international buyer of jewelry, diamonds and watches, with more than 100 associates and 11 offices worldwide including New York, Chicago, Beverly Hills, Barcelona, Geneva and Hong Kong. CIRCA has redefined the experience of selling one’s jewelry with its renowned expertise, discreet service, best value and immediate payment. CIRCA’s Authorized Purchasing Agent Program extends the company’s buying services to an invite-only network of established regional jewelry retailers through buying events and a mail-in program. CIRCA Solutions provides manufacturers, distributors and retailers specializing in luxury jewelry and watches with inventory solutions, while CIRCA Casino offers specialized buying events and unique VIP incentive programs for premier casinos. For more information, please visit www.circajewels.com or call 877-876-5493.