CIRCA’S SUCCESSFUL RETAIL PARTNER PROGRAM GROWS BY 50 PERCENT

11/29/2012

NEW YORK, NY

 Expert Jewelry Buying Services Help Retailers
and Jewelers Increase Sales and Client Base

After unprecedented growth and success, CIRCA, the largest international buyer of fine jewelry, diamonds and watches, is expanding its Authorized Purchasing Agent Program. Since its inception in 2009, the program has witnessed a tremendous response from its exclusive network of Authorized Purchasing Agents, which are seeing a substantial increase in sales by offering year-round access to CIRCA’s renowned buying experts. In less than four years, the program has continually expanded by 50 percent each year, and now includes 45 of the most distinguished American Gem Society accredited jewelers in 40 cities nationwide.

“The retail partnership offers an added value for everyone involved, from the customer who walks through the retailer’s door, to the jeweler who is building customer service and increasing their sales,” said Craig Miller, Managing Director of CIRCA’s Retail Partners Division. With considerable experience from Graff, Van Cleef & Arpels, Cartier and Bulgari, Miller joined CIRCA in 2008 and has helped launch and manage the instantaneous success of the Division. “This model is so successful because retailers are providing their customers with one-on-one advice and expertise from the world’s largest jewelry buyer, in addition to receiving the highest market value for their jewelry or watches.”

Clayton Bromberg, President of Underwood Jewelers, one of the nation’s finest independent jewelers with four locations in Jacksonville, Florida, was one of the first to become a CIRCA Authorized Purchasing Agent. In the past three years, Underwood’s businesses have continued to thrive with the addition of CIRCA’s experts and services, despite the down economy.

“CIRCA has allowed us to offer a tremendous service to our customers that we otherwise would not be able to offer,” Bromberg said. “Our relationship with CIRCA has provided a valuable way for our customers to dispose of old or unwanted items and use that money to purchase new jewelry from our stores.”

Harvey Rovinsky, co-owner of Bernie Robbins, one of the finest jewelers on the East Coast, added, “Bernie Robbins has been partners with CIRCA for a little over a year and we’ve had five successful events. The CIRCA partnership is advantageous because it is a turnkey, professional organization that runs events in keeping with the image of our brand. Our clients have been extremely satisfied to the extent that we have had many repeat transactions.”

CIRCA’s Authorized Purchasing Agent Program continues to flourish because it allows retailers like Underwood’s, Bromberg’s and Bernie Robbins to focus on their core business — selling jewelry to their loyal customer base — while opening the door to a new customer base looking to sell their jewelry to a trusted source.

CIRCA’s Authorized Purchasing Agent Program offers annual and semi-annual regional buying events, where CIRCA’s experts evaluate all jewelry, present an immediate offer and payment or store credit worth more than the value. The program also includes a year-round, mail-in access program offering a direct line to CIRCA’s revered expertise at all times. Additionally, CIRCA manages the key logistics of this program addition that includes both insurance and shipping coverage.

CIRCA utilizes its unparalleled reputation in the industry, A+ certification with the Better Business Bureau and a discerning selection process to align themselves with top retailers across the country including Underwood’s, Bromberg’s, Wilson & Son and Bernie Robbins. Jewelers are required to complete an extensive screening process to become an Authorized Purchasing Agent. Applications are reviewed and hand selected by CIRCA’s expert committee on a quarterly basis, with 15 percent of qualified retailers accepted each year from the applicant pool. Interested applicants should carry luxury and name brand inventory and most importantly, possess a supreme industry-wide reputation for customer service.  For more information on the application materials please contact Sam Ziefer, Director of Business Development at CIRCA’s New York office (877-876-5493 or sziefer@circajewels.com).

About CIRCA:

Established in 2001, CIRCA is the leading  international buyer of fine jewelry, diamonds and watches, with more than 100 associates and 10 offices worldwide including New York, Chicago, Beverly Hills, Geneva and Hong Kong. CIRCA has redefined the experience of selling one’s jewelry with its renowned expertise, discreet service, best value and immediate payment. CIRCA’s Authorized Purchasing Agent Program extends the company’s buying services to an invite-only network of established regional jewelry retailers through buying events and a mail-in program. CIRCA Solutions provides manufacturers, distributors and retailers specializing in luxury jewelry and watches with inventory solutions, while CIRCA Casino offers specialized buying events and unique VIP incentive programs for premier casinos. For more information, please visit  or call 877-876-5493.