Why CIRCA? Our Diamond, Jewelry & Watch Valuation Process

David Webb Collection

Selling the jewelry, diamonds and watches you neither wear nor want should be a rewarding experience, and with CIRCA it truly can be.

You may have noticed that your old jewelry doesn’t speak to you as much as it used to. Your tastes have changed and your jewelry collection is no longer… you. A solution is to sell the jewelry you no longer wear in order to simplify your wardrobe or purchase new pieces that you actually want to wear. Our highly trained specialists have the knowledge and expertise to maximize the price you receive and make selling your unwanted jewelry a truly rewarding experience.

How do you value my jewelry?

CIRCA buyers take many factors into consideration when offering for your diamonds, jewelry and watches.



Diamonds are typically evaluated based on their inherent characteristics, in other words, the 4C’s (Carat, Cut, Color, Clarity) you’ve heard about. Yet, overall appearance, the beauty of the diamond, and most importantly, the current demand for those attributes drive the price we offer. That said, during a diamond evaluation our experts also look at some lesser known features such as the fluorescence and light performance - all with the objective of providing you the best value when selling your diamond.



When we make offers for your jewelry, we account for the maker, the vintage, the condition, the quality, style and desirability of each piece. With our network of enthusiastic international jewelry collectors, we believe that we can provide you with the best offer you’ll receive anywhere.



When we make an offer to purchase your watch, we pay great attention to the condition, vintage, and maker. Watches made by Rolex and Patek Philippe are at the top of our list, but we buy watches by other makers as well. Please let us know of any original paperwork and any collateral material like the box you bought it in. Collectors love that stuff.

What jewelry and watch brands do you buy?

CIRCA purchases jewelry by famous makers such as Cartier, Van Cleef & Arpels, DAVID WEBB, Boucheron, Verdura, Bucellatti, Bulgari, Suzanne Belperron, Schlumberger, Mauboussin, and more. To see a full list of jewelry brands we buy, click here.

CIRCA purchases watches by Rolex, Patek Philippe, Audemars Piguet, Panerai, Breguet, Breitling, Vacheron Constantin, Richard Mille, Cartier, and more. To see a full list of watch brands we buy, click here.

But your jewelry doesn’t need to be signed in order for us to make an offer. CIRCA purchases fine gold, diamond and precious gemstone jewelry that is not attributed to a famous maker. We will purchase jewelry from every era – including Antique, Edwardian, Georgian, Art Nouveau, Belle Epoque, Art Deco, Retro, Modern, and more.

How do I sell my jewelry, diamonds and watches to CIRCA?

CIRCA is the premier buyer of pre-owned diamonds, fine jewelry, and watches from the public. Our jewelry buyers are among the most highly trained in the world, and will offer you the very best price for the jewelry and watches you wish to sell – whether you’re selling a single diamond engagement ring, or an entire collection of rare, vintage jewels.

We provide two convenient selling options to suit your needs: You can Schedule a Visit at one of our 16 locations worldwide, or you can Sell Your Jewelry Online from the safety and comfort of home using our free and fully insured online service.


In-Person Appointments: An appointment with CIRCA is a luxurious experience. On the day of your visit, one of our specialists will examine the jewelry or watches you’re interested in selling. There’s no need to take notes. We do that for you, writing descriptions of your pieces and our offer for you to see. You may have questions about your jewelry and our offer. That’s okay. We’re here to help and answer any questions you may have. Should you accept our offer, we’ll write you a check right then and there.

“My experience with CIRCA was a delight from the time of the initial inquiry to the sale of my bracelet. I feel that taking the time to educate me about my bracelet helped me understand how the price offered was reached. Receiving the check at the time of the visit was an added plus. I would definitely use CIRCA any time I may have jewelry to sell. It was a really wonderful experience.”

– Barbara, New York Client


Sell Your Jewelry Online: If you are not near one of our offices, or simply prefer to send in your jewelry, tell us about the items you are interested in selling and upload any photographs using our quick and easy online mail-in service. A specialist will review your submission and provide an estimated offer range within 1 - 2 business days. We will then overnight to you a free and fully insured shipping kit to send your items to our evaluation center. Once your items have been physically inspected by our specialists, we will provide you with a final offer to purchase and immediate payment upon acceptance. Should you choose not to accept, we will ship your jewelry back to you fully insured, free of charge, no questions asked.

“Excellent experience selling an engagement ring. Clear communication telling me the range I could expect and the actual offer fell right in the middle of the range. I sent my ring in, and had the money direct deposited the next day. I would definitely sell to CIRCA again.”

– Kristen, Maine Client

Is there any obligation to sell my jewelry?

There is no obligation or pressure to sell. As well, there are no fees to make appointments or meet with a CIRCA specialist for a jewelry evaluation, even if you decide not to sell. Our jewelry buyers will provide you with a written offer for your consideration. Should you accept the offer, you will receive a check immediately.

About Us

Established in 2000, CIRCA has been the leading international purchaser of pre-owned diamonds, fine jewelry and watches for almost twenty years. Our jewelry buyers are highly skilled and motivated to pay the most no matter where you are. We have expertise in rare vintage signed jewels, fine colored stones and complicated luxury watches. But don’t worry, we buy simple Cartier LOVE bracelets as well. And, with our international sales network of important jewelry collectors, CIRCA is able to offer the absolute best prices and immediate payment for the fine jewelry you wish to sell.

Schedule an Appointment or Sell Your Jewelry Online today to see for yourself why our clients have returned to sell to us again and again. Letting go is truly a rewarding experience – with CIRCA.

Share "Why CIRCA? Our Diamond, Jewelry & Watch Valuation Process"

Schedule a private appointment at one of our offices.

Get an offer